The packaging for the Surge Coffee Company has an electric theme. The Amplify blend was designed using wire to form the name and smoke arising to give the feel of a hot brewed cup of coffee. The Full Circuit blend depicts a circuit board with a wire which encircles the entire package to complete a full circuit. The design choices were geared towards a target audience of adults ages
20-30, who would appreciate a modern design. Either coffee blend is sure to shock you with energy.